By Mark Levy

By way of growing rules, we carry ourselves again. That’s simply because within every one people is an inner editor whose activity is to perpetually polish our suggestions, so we sound clever and up to the mark, and in order that we healthy into society. yet what occurs after we come upon difficulties the place such traditional pondering fails us? the way to get unstuck?   For Mark Levy, the answer's freewriting, a method he’s used for years to resolve every kind of industrial difficulties, and generate rules for books, articles and web publication posts.   Freewriting is deceptively easy: commence writing as speedy as you could, for so long as you could, a few topic you care deeply approximately, whereas ignoring the traditional ideas of grammar and spelling. Your inner editor won’t manage to stay alongside of your output, and may be quickly shunted into the historical past. You’ll now be capable to imagine extra truthfully and resourcefully than prior to, and should generate step forward principles and strategies that you simply couldn’t have created the other approach.   Levy stocks six freewriting secrets and techniques designed to knock out your editor and allow your genius run loose. He additionally contains fifteen problem-solving and creativity-stimulating rules you should use if you would like extra firepower—seven of that are new to this edition—and tales of difficulties he and others have solved via freewriting.   additionally new to this variation: an intensive part on easy methods to refine your freewriting into whatever you could percentage with the area. even supposing Levy initially taught freewriting as a personal brainstorming method, through the years he and his consumers have came across that, with a few tweaking, it’s a good way to generate content material for books, articles, and different concept management items.

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Additional resources for Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content, 2nd Edition

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Whether it is or not, it’s certainly worth a few minutes’ time contemplating how you might expand your focus. And what of the other numerous approaches? So far, you’ve been looking at the goal of bigger profits through a marketing and sales lens. But how would you approach it from an accounting or operations perspective? You don’t need perfect knowledge of these fields to poke around in them, at least in freewriting. A timid first sentence scratched onto the paper and the ability to tease a second timid sentence from that first one will do the trick.

I am asking you, then, to write out your quickly passing thoughts as if they were gold, because some of these thoughts may be of incalculable value to you when examined at the proper time. 49 PART TWO: POWERFUL REFINEMENTS If you’re pursuing a subject that genuinely interests you, and you write about it in a loose, nonjudging fashion, you never know what answers and creative possibilities the next sentence may hold. To put it another way: If you work with the expectation that your writing will eventually lead you into an area worthy of exploration, you’ll find that area.

How might you gather pertinent information about what people think about your luncheon meat, and how might you use this information when you get it? Is the tight niche of Internet salami seller one your company should continue to work within? Whether it is or not, it’s certainly worth a few minutes’ time contemplating how you might expand your focus. And what of the other numerous approaches? So far, you’ve been looking at the goal of bigger profits through a marketing and sales lens. But how would you approach it from an accounting or operations perspective?

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